Synchrony AVP Marketing – Lifestyle Marketing (L11) in Atlanta, Georgia

Job Description:

Role Summary/Purpose:

Reporting to the CMO Lifestyle Markets, the AVP Marketing is responsible for leading strategy and tactical execution of campaigns in sports, sewing and other assigned segments and driving planning and analytics support for Lifestyle Markets. The selected marketer will be responsible for partnering with clients and a broad cross-functional team to drive volume growth, client penetration, and measuring effectiveness of marketing spend & profitability.

The position is responsible for developing and executing B2B/B2C campaigns across all channels including websites, email, statement marketing, and advertising - all within regulatory compliance guidelines. Reaching consumers with a strong digital channel focus will be critical.

The position contributes to overall market/brand strategy relative to our Lifestyle Markets segments and the continued acquisition and retention of small retailers into our Synchrony Financial branded programs.

Essential Responsibilities:

  • Assess select client needs, business goals, and opportunities. Jointly create and execute a growth plan to align with client overall business strategies.

  • Utilize SYF consumer and competitive data analysis to develop strong, simple, and differentiated consumer value propositions. Including promotional financing, rewards programs, special discounts and segmentation.

  • Partner with clients to consult on digital best practices to integrate financing into their website strategies and all other digital marketing channels.

  • Help to drive industry digital strategy and partner with digital teams to execute communication strategies (SEO, SEM, email, social media)

  • Jointly with Sales drive and communicate key metrics pertaining to the performance of the client portfolios (sales, new accounts, repeat purchase percentage, consumer e-mail enrollment, digital engterragement, penetration, and return.)

  • Create, build, and maintain a collaborative partnership with sales, risk, finance, digital, and operations teams to drive overall results.

  • Manage and oversee a marketing budget and measure effectiveness.

  • Utilize SYF tools to optimize specific marketing investments to efficiently grow the business, consistent with the SYF brand.

  • Perform other duties and/or special projects as assigned.

  • Manage projects through the MRM (marketing project management tool)

  • Evaluate and create sports and or sewing network.


  • Bachelor's degree and a minimum 4 years of professional work experience or, in lieu of a degree, a high school diploma/GED and 7 years of marketing experience

  • A minimum of 5 years of marketing experience to include:

  • Understanding of marketing metrics, including marketing ROI and profit/loss analysis

Desired Characteristics:

  • MBA preferred

  • Ability to manage multiple projects/initiatives simultaneously

  • Excellent verbal and written communication and presentation skills

  • Ability to interact effectively with key clients and sales teams

  • Analytical skills (segmentation, targeting, ROI prioritization)

  • Excel / SAS experience

  • Knowledge of reporting systems

  • Financial / P&L knowledge;l

  • Ability to drive business results--executes against plan and delivers

  • Ability to influence across all levels of organization

  • Credit card or other financial services marketing experience

  • Collaborative team player with ability to influence across all levels of organization

Eligibility Requirements:

  • You must be 18 years or older

  • You must have a high school diploma or equivalent

  • You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the selection process

  • You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.

  • Effective 1-1-18, new hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 24 months’ time in position before they can post. All internal employees must have at least a “consistently meets expectations” performance rating and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance requirement).

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice:

  • Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

  • If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time.

The salary range for this position is 70,000.00 - 150,000.00 USD Annual

Salaries are adjusted according to market in CA and Metro NY and some positions are bonus eligible.

Grade/Level: 11

Job Family Group:


With roots in consumer finance that trace back to 1932, Synchrony Financial is a leader in consumer credit and promotional financing, providing a range of products for a diverse group of national and regional retailers; including Main Street mainstays, local merchants, manufacturers, buying groups, industry associations and healthcare service providers. We are the largest provider of private label credit cards in the United States based on purchase volume and receivables and we provide co-branded dual card credit cards, promotional financing and installment lending, loyalty programs and FDIC-insured savings products through Synchrony Bank. Who do we serve? Hundreds of thousands of customers across the U.S. and Canada spanning the electronics and appliances, home furnishings, automotive, power products and sports, jewelry and luxury, retail and healthcare industries.

Our purpose is clear: we are committed to pioneering the future of financing, improving the success of every business we serve and the quality of each life we touch. This is fitting because when you join Synchrony Financial, you’re joining an organization that recognizes that our people are our greatest asset —every single one of them. That’s why we are deeply committed to investing in the growth of each member of our team. And with 80 years of experience, we know how to develop talent. At Synchrony Financial, we work hard to offer competitive rewards, compensation and benefits. When you join us, you become part of a stimulating work environment with vast opportunities to sharpen your skills and embrace new leadership challenges.