Fiserv Director, Consumer Marketing in Alpharetta, Georgia
About the Role:
We are searching for a Consumer Marketing Director responsible for all consumer marketing activities for our Card Services product business. This position will report to the VP of Product Marketing and will lead the strategic marketing managers, as well as work extremely closely with the business line leaders to achieve consumer adoption and drive revenue.
So – who are we looking for?
A strategic thinker who will strategize and create engaging and effective ways to acquire new end consumers. You'll be a progressive thinker with a flair for using consumer insights to guide and spearhead exciting and effective campaigns. You can conceive and develop innovative marketing programs that drive significant growth - and you have the highest standards and pride in what you take to market. In your role you will be the expert in consumers, how they engage and how they consume and will use that knowledge to grow adoption and usage of our financial solutions. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits are crucial.
About our Business:
Fiserv (NASDAQ: FISV), Fiserv, Inc. (NASDAQ: FISV) is a leading global technology provider serving the financial services industry, driving innovation in payments, processing services, risk and compliance, customer and channel management, and business insights and optimization. Headquartered in Brookfield, Wis., Fiserv is the leading provider of account processing solutions for U.S. banks, credit unions and thrifts. www.fiserv.com
The Card Services business at Fiserv provides complete debit, credit, prepaid and ATM payment services to financial institutions as well as Accel®, a premier payments network. Our products, services and strategies allow our clients to maximize revenue, increase customer acquisition, improve retention, reduce expense, minimize risk and increase share of wallet.
Reports To: VP, Product Marketing
Direct Reports: Strategic Marketing Managers
Essential Job Responsibilities:
Engage and acquire new customers using various techniques and approaches.
Work closely with external advertising and design agencies and spearhead exciting and effective campaigns.
Use consumer insights to guide the marketing campaigns and inspire high quality creative.
Manage consumer marketing budgets and ensure the resources are fully utilized.
Work closely with the rest of the marketing team and other company departments to ensure a coordinated approach to marketing campaigns.
Conceive and coordinate marketing campaigns alongside consumer partners.
Monthly reviews of all campaigns and presenting to leadership on a quarterly basis.
Market research and benchmarking of target markets, analysis of company products in relation to competitors.
Maximize the use of company marketing assets such as digital customer acquisition and social media marketing.
//The above statements are intended only to describe the general nature of the job, and should not be construed as an all-inclusive list of position responsibilities.//
•7+ years of technology Product Marketing experience plus at least 2 years’ experience in a field facing role
•Strong leadership skills, ability to effectively manage talented staff and work with business partners
•Proven ability to understand complex business and technical concepts and to be able to use good judgment when faced with trade-offs
•Strong results orientation with a demonstrated track record of success
•Ability to deliver results in a matrix environment
•Strong written communication skills
•Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties
•Experience working and collaborating across business units and/or functional teams
•Negotiation skills, drives communications strategies and requires significant persuasion skills
Experience in payments highly preferred
Pragmatic Marketing certification preferred
Travel Required: up to 25%
Fiserv is an Equal Opportunity Employer/Disability/Vet. Visit http://www.careers.fiserv.com/eeo for more information.