IHG Brand Marketing Manager Staybridge Suites and Candlewood Suites in Atlanta, Georgia
Recommend a friend - Band 6 USD
Do you see yourself as the Brand Marketing Manager - Staybridge Suites and Candlewood Suites ?
What's your passion? Whether you're into tennis, shopping or karaoke, at IHG we're interested in YOU. At IHG we employ people who apply the same amount of care and passion to their jobs as they do their hobbies - people who put our guests at the heart of everything they do. And we're looking for more people like this to join our friendly and professional team.
IHG Americas’ Regional Corporate Office is centrally located at the beautiful Ravinia Complex just outside Atlanta’s Perimeter (I-285), offering a convenient commute from all areas of Metro Atlanta. In addition to being easily accessible from all major highways, the complex provides a free shuttle service between the office, the nearby Perimeter Mall and MARTA train station for alternative commuting options during business hours. Our office complex offers many amenities and personal conveniences, including and on-site dry cleaner, private health club, wellness center and restaurants. Atlanta, situated near the North Georgia Mountains, has something for everyone, world class educational institutions, interactive venues, historical sites, beautiful performing arts facilities, professional sports teams – Braves, Falcons, and Hawks, and is home to unique venues including CNN, the Georgia Aquarium, The King Center, World of Coca-Cola, The Carter Center, High Museum of Art, and Zoo Atlanta.
The Brand Marketing Manager will be responsible for the marketing management & sales promotion of the assigned InterContinental Hotels Group Brand Portfolio in the US Region. Lead the development and execution of marketing programs, promotions and communications for assigned portfolio of brands. Ensure that marketing programs are operationally feasible at all levels, and provide a direct feedback loop from the respective stakeholders to the US & Marketing team. Ensure that all programs are coordinated with and support the overall Company vision as well as the objectives and goals of the US Sales & Marketing organization. This will also involve the planning, conceptualizing, development and implementation of synergistic, creative and brand-focused marketing and tactical programs and activities with the various sub-regions to drive measurable revenue opportunities. The role will be underpinned by a unique and extensive consumer based understanding of the US hotel market.
Essential Duties and Responsibilities
Brand Marketing & Communications - Lead advertising and communications activities in line with the agreed strategy & priorities for US. Develop needs-based, non-traditional campaigns and communications which are fresh, creative and brand supportive to the specific brand audiences.
Marketing Planning - Develop, communicate and/or implement marketing plans which detail the objectives, goals, strategies, measures and tactics for the assigned marketing segment, and which builds into the overall US Sales & Marketing annual brand plans. Develop processes and delivery systems for all programs and initiatives that result in a continuous improvement of actual performance versus strategy.
Strategic Alliance Management: Develops and manages relationships with strategic partners in support of the brand agenda; explores opportunities for co-promotions, B2B and B2C marketing, revenue-driving opportunities and other activities which support the strength and relevance of assigned brands.
PR/Non-Paid Media – Works closely with Global/Regional Communications Group to create innovative and creative media activity that supports the overall brand agenda and objectives.
Brand Sales Promotion - Develop and manage the annual AMER advertising and promotional strategy and plan. Communicate these to all relevant constituents to ensure alignment with marketing and business objectives as well as weaving the regions plans together in a cohesive manner.
Measurement/Evaluation - Follows proper tracking and measurement systems to quantify the returns of all brand, marketing & promotions investments and ensure maximum returns on dollars spent against business priorities. Monitor and control all budgeted expenditures to constantly achieve financial targets, and control and approve the work of assigned agencies on the sales & marketing initiatives. Support Common-Metric Framework and Hotel Ready Processes.
Cross-Functional Working - Develop and maintain excellent working relationships across all functions at all levels to ensure maximum benefit from cross-functional synergies, especially Sales & Revenue, Brand Management, Guest Marketing. DRM/Hotel Marketing and Interactive Marketing. Ensure effective engagement of key internal stake-holders and ensure flawless execution of programs through all relevant channels to maximize revenue opportunities. Monitor all relevant competitive activity across all elements of the marketing mix and make appropriate recommendations to management.
Competitive salary and bonus potential
Bachelor’s degree in Marketing, Business or Commerce or equivalent work related experience
MBA is preferred
Experience in Marketing and Brand management within the US, in a multinational company
Minimum 5 years experience in Marketing or Brand role
Marketing project management with budget responsibilities experience
Experience in managing multi-partner relationships
Hotel, Tourism and Hospitality experience not essential but preferred
Required Skills –
Ability to analyze, interpret and extract trends from data
Demonstrated an understanding of the market research process
Proficiency in marketing fundamentals, and in advertising development and media planning
Strong business mindset
Must have the legal right to work in this country
Relocation support may be provided for this role
In return we'll give you a competitive financial and benefits package which can include healthcare and dental coverage, disability and life insurance, and a matched 401(k) program . Hotel discounts worldwide are available as well as the chance to work with a great team of people. Most importantly, we'll give you the room to be yourself.
So what's your passion? Please click "Apply Online" and tell us how you could bring your individual skills to IHG.
IHG is an equal opportunity employer: Minorities / Females / Disabled / Veterans
Job: Executive / Corporate
Requisition ID: R138700