Kforce Marketing Manager - Healthcare in Alpharetta, Georgia

Kforce has a client in Alpharetta, Georgia (GA) seeking a Marketing Manager - Healthcare.Summary:The Marketing Manager is focused on results and achieving desired segment-specific marketing goals and benchmarks by developing and executing marketing plans, programs and campaigns in both online/digital and offline environments. This role is responsible for planning and implementing go-to-market strategies for assigned products/verticals. The primary responsibilities include developing positioning and core content in coordination with internal subject matter experts, and using that content and messaging to deliver effective campaigns and programs that generate demand for sales teams. Key Responsibilities:The ideal candidate for this position will be able to:

  • Achieve desired segment-specific marketing goals and benchmarks by developing and executing marketing plans, programs, campaigns and supporting content used in both online/digital and offline environments

  • Create effective product positioning, value proposition and messaging for assigned product service lines and verticals by gathering market intelligence and actively soliciting input from subject matter experts including sales, operations, and the market development team to understand the core business

  • Develop a broad range of content in support of lead generation and brand awareness activities in coordination with other marketing team members, including: case studies, white papers, sales tools, speaker presentations and webinars, newsletters, articles for trade publications and blogs, tradeshow content, and planning

  • Develop lead-generating digital content and campaigns for assigned products and verticals, including creating and maintaining web copy and developing blogs and email/newsletter content used for content-driven nurture campaigns

  • Conduct digital advertising campaigns via social media and other paid publishers, search engine marketing, and search engine optimization programs

  • 4-year degree in Marketing and/or Business

  • 4 years B2B, product/service and segment marketing experience

  • Healthcare industry experience

  • Experience working with a field sales organization and supporting a dedicated segment and/or product line

  • Experience in and understanding of core aspects of B2B product/service marketing

  • Experience in content marketing including excellent writing skills and experience in both long form (blogs, white papers, collateral) and short form (digital advertisements) writing

  • Highly proficient with Microsoft Office applications, particularly Word, PowerPoint, and Excel

  • Strong teamwork skills including demonstrated ability to function in a matrixed team environment without formal reporting relationships

  • Ability to work on and track multiple projects, driving ideas from concept to completion through superior organizational and project management skills

  • Ability to work independently while providing updates on project status to supervisor and internal clients

Note: work schedule is 9am-5pm, M-FKforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.Compensation Type:HoursMinimum Compensation:50.00Maximum Compensation:60.00